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Let me clarify, though. I'm not dinging the product for releasing first (or even exclusively) on Windows/IE instead of OS X. Rather, I'm dinging it for being a desktop app at all. It's a networked app with a lightweight user interface. It begs to be a web service, not a shrink-wrapped turd.
Don't get me wrong; I know that plenty of software makers do fine selling software in huge, fenced-off binaries. But those apps are usually things that people a) really need and b) know that they really need. It seems to me that Live Ink's biggest barrier to entry is educating the consumer about their product. If the product isn't easy to try out or ubiquitous, I think they'll be restricted to the small K-12 education sales that they seem to be going after.